If you have ever spun a bike wheel or pushed a merry-go-round, you know that force is needed to change angular velocity as seen in Figure 1. Study the analogy between force and torque, mass and moment of inertia, and linear acceleration and angular acceleration.Understand the relationship between force, mass and acceleration.To continue and grow engagement, Dumb Ways to Die will continue to provide content to support selected events and occasions that will drive the safety message in a relevant way. There are endless occasions and events at which we all don’t think about safety as much as we should. With over 127 million people having stated that they would be safer around trains because of the campaign, Dumb Ways to Die, continues to hold kids and adults under its spell. The Games now has over 130 million downloads and 2 billion unique plays coming from every country in the world.ĭumb Ways to Die was the most awarded campaign in the history of Cannes (with 28 Lions, including five Grands Prix). It became the number one app in 83 countries, with more than 65 million people pledging to be safe around trains. In November 2014, Dumb Ways to Die 2: The Games was released, taking the safety message even further. It now has over 190 million downloads and 4 billion unique plays coming from every country in the world. The first game app, Dumb Ways to Die, climbed to number one in 22 countries including the US, UK, Canada and Australia. The Dumb Ways to Die channel on YouTube has now amassed over 325 million views. By July 2013, it had sold 100,000 copies. Within days of its launch, the song entered the top 10 chart of iTunes.
The safety campaign video went viral through YouTube, quickly being sharing all over social media. The public service announcement campaign was launched by Metro Trains Melbourne to promote rail safety. Dumb Ways to Die, the world’s most shared Public Service Announcement (PSA), hit the internet in November 2012.
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